
Presented in Robin and John’s signature style—writing that is so crystal clear, it’s accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors‘ imaginative approach and well-chosen examples.
* Discover practical and effective design principles and concepts—and how to apply them to virtually any project. * Learn why some designs are attention-getting and others are not. * Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. * Test your design acumen by comparing before-and-after examples. * Find a wealth of inspiration for your own design projects. * Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.
Verlag: PEARSON EDUCATION
ISBN-10: 0132712199
ISBN-13: 9780132712194
Format: .kindle.pdf.epub.djvu.ibooks.fb2.mobi
2006, Englisch
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